Founder · B2B development agency · 20 people
€50–70K a year of waste, found in two weeks.
The situation
Clients were leaving and nobody could say why. Everything ran through the founder, and the full picture lived in nobody’s head.
What we did
A two-week audit. We mapped how work really moved through the company and priced every gap with the founder’s own numbers.
€50–70Kverified cash waste per year
87inbound leads left unanswered
4 of 9sales channels locked
What the map showed
Stalled sales roleSalesperson on payroll about 20 hours a week, outreach paused for months
€12–18KIdle capacityA developer sitting between projects
€36–48KIgnored inbound87 leads on a paid platform, unanswered for 10 months, including recruiters ready to buy
€25–50K modelledLocked accounts4 of 9 sales platforms behind a former employee’s login for two years
blocked channelVerified cash waste: €50–70K a year. With modelled pipeline loss on top, the realistic figure was €80–150K.
What happened next
The audit became the plan. Accounts recovered, inbound reopened, CRM rebuilt. Every next step is measured against the euros it brings back.
Company anonymised at their request. Verified waste is shown separately from modelled loss. Portrait is illustrative.